Editorial Design · Page 2 of 7

Anatomy of a spread

A spread is two facing pages seen together. Readers always see spreads, so always design spreads, never single pages.

A feature opener. The full-bleed photo spans the left page. The right page holds the article’s entry points, from largest to smallest.

#	Element	Job
1	Kicker	A small label above the headline that names the section or topic
2	Headline	The title. The first thing readers see
3	Deck (or dek)	A sentence or two that sells the story and bridges headline to body
4	Byline	The author’s name
5	Drop cap	An enlarged first letter that marks where to start reading
6	Body text	The story. Comfortable to read for a long time
7	Subhead	Breaks long text into sections
8	Pull quote	A short, enlarged quote that draws readers in and adds texture
9	Image	Here it bleeds off three edges of the page
10	Caption / credit	Describes the image and credits the artist (required in Pulse)
11	Folio	Page number plus the magazine name or issue, on the parent page

Each element has its own paragraph style in InDesign. See the starter style set.