Visual Hierarchy · Page 3 of 7

What voices do you want to hear?

When everyone is shouting, how do you get their attention?

You shout a word or short phrase like “Attention!” or “Hey!” You don’t yell a whole sentence, right?

A cluster of gray speech bubbles with one black speech bubble standing out.
One short, strong message stands out from the noise.

You keep it simple to catch their attention. Then, when they quiet down, you can say more, but you have to be thoughtful about what you say next or you will lose them.

Catch their attention

Catch the viewer’s attention with a short headline or dramatic image, then lead their eye to the details they need to know.

© Created by Sara Rosenstock, Marietta College Graphic Design.