Visual Hierarchy · Page 4 of 7
What does the voice look like?
Size gives your voice volume, which makes it one of the easiest ways to build visual hierarchy.
Size or scale?
Scale is also used to describe the size of elements compared with other elements in a composition.
Shout with scale
Imagine a speech bubble coming out of your mouth when you’re shouting. The text is probably big.
Whisper with scale
Imagine a speech bubble coming out of your mouth when you’re whispering. The text is probably small.
Examples
Wine Fest
Design: Ivan Ivanov
Open House
Design: Michael Bierut
Film Fest
Design: Joe Wilper
© Created by Sara Rosenstock, Marietta College Graphic Design.